“Everyone deserves to be their Flamin’ Hot self, but student loans can create a significant burden on college graduates – especially at HBCUs where students graduate with 19% more debt than those at non-HBCUs,” said Tina Mahal, senior vice president of marketing at Frito-Lay, citing Center for Responsible Lending data. “The Flamin’ Hot University scholarship fund at TSU was designed to ease some of the financial pressures student loans bring so graduates can focus on unleashing their hottest potential.”