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Center for Responsible Lending Announces New Logo

Friday, March 3, 2017
Ricardo Quinto

Today, the Center for Responsible Lending (CRL) unveiled its new logo after nearly 15 years of using a green and blue chevron model. The new colors, blue, orange, and yellow and the community circle will underscore CRL’s affiliation as part of the Center for Community Self-Help (Self-Help) family, which also includes two credit unions and a nonprofit loan fund.

Since CRL was established in 2002, the organization has expanded to three offices across the country. CRL remains headquartered in Durham, N.C., with offices in Washington, D.C. and Oakland, California. In nearly 15 years, CRL’s issue portfolio has diversified where it now works on policy reforms at the state and federal level—such as debt collection, overdraft fees, mortgage, auto loans, credit cards, arbitration, and payday loans.

"The new logo is meant to represent diversity, community, and forward-looking, which are important to CRL’s mission," said CRL Communications Director Ricardo Quinto. "Protecting communities of color and low-wealth families from abusive financial practices will be important now more than ever—especially when threats of rolling back consumer protection laws have been made by state lawmakers across the country and in Congress. CRL is proud of its new, updated logo and will continue to push reforms that create and protect home ownership and economic opportunity for all people."

CRL is a non-profit research and advocacy organization that fights to protect homeownership and family wealth by working to eliminate abusive financial practices.

A high resolution image of CRL’s new logo can be viewed here.

For more information, or to arrange an interview with a CRL spokesperson on this issue, please contact Ricardo Quinto at ricado.quinto@responsiblelending.org.